Products do not exist isolated, they always interact with the environment, with other products and with people.

To understand which is the usage experience of a product or service, we need to study where, how and who participate on this experience.

User experience can be studied using the AEIOU model.
This model allows us to get a global vision of the variables that influence an usage experience.

Activities
User's activities create the bones of an experience. Activity is understood as what user does in order to achieve an objective.

Environments
It is important to study the spaces where the experience develops in order to identify what affects to the user.

Interactions
The relations established by the user among each experience's element.

Objects
Products and services consumed by the user during the experience.

Users
Studying the people involved before, during and after the experience bring us information about the social and emotional roles established

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Example

Graphic below illustrates how the user experience is organized on a Shopping Center.

Observing the activities done by users, the interactions established by users between environment, the products and other users, has been possible to crete this framework that has been used to plan a research project on shopping centers.