Product Design is challenged to translate the knowledge from User Studies into products and services that satisfy the company and people's needs.

Designer has to be understood as an expert on solutions that improve the relation between product and people.

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Product designer is a key stakeholder on the product development process, and it’s presence on the first stages of innovation cycle ensure the product coherence in a formal, functional and business level.

 

Samples of work done with the User Centered Design approach

Urban Communication
Urban communication project for the historical town center of Terrassa (Barcelona - Spain)

Description
>study of user's needs
>flow analysis
>communication strategy
>design and development of 3 communication elements.

 

BBJ Boeing - Flying Carpet
Private JET interior design
1st prize winner project at International BBJ (Boeing Business Jet) Competition. For the aeronautics company Boeing and Domus design magazine. 2001

Project consisted on the interior design of a private business jet for CEOs.
Project was winner due to its innovative results and to bring a user centered vision of travelling.

 

Autoenginys - Exibition
User Studies exhibition in Barcelona within the Year of Design 2003 event.

Development of a part of an exhibition based on User Research.
It was about discovering self-made products by common people that solved particular needs.
This exhibit was part of Spanish Design Year celebration on 2003, and it was exposed on the Palau de la Virreina, Barcelona.

 

Product Concepts - Home Office
Prospective design on home-office furniture

Organizer and teacher of User Studies Workshop at ElisavaDesignSchool in collaboration with the office furniture company Rocada.

This workshop lasted 3 months and was focused on developing furniture concepts for the home-office activities.

Students learned the user centered design methodology and company got more than 50 useful design concepts and guidelines for product innovation and development.

Urban Strategy– El.Tomb
Research and strategy project for a city suburb.
Project consisted on planning graphical identity, signs and promotion plan for commercial and social activities.

This successful project helped the suburb authorities to increment the commerce in that area and promote the suburb as a new center of city activities.

Project overview
Study of suburb and user' characteristics
Comparison analysis between different shopping areas
Communication strategy design
Development of communication elements
Commercial area identification strategy


Project Results
Brand strategy
New image campaign
communication strategy
Physical area identification with communication elements

Asteroide - Bathroom Experience
New concepts for bathroom products and accessories
In this project, the user experience with the bathroom was researched through video-interviews and visual diaries-probes.
Resulting work was a user needs framework and more than 70 new product concepts.

 

HomoSapiens
Packaging design
Project was about designing new concepts of packaging and displays for a technical climbing equipment company.

Cidem - innovation research
Research project on the Design needs of Catalonian companies (Spain).

Research consisted on understanding the companies needs on design management.
Research results were published by Cidem-CatalunyaInnovació

*Cidem is a governamental association that offers innovation knowledge to companies.

 

Bernat Cuní has experience in the fields of Industrial Design, User Centered Design, Prospective Design, Concept Design, Project Planning and Management, Team Leading, Design Management, Participatory Design, User Testing, Packaging, Urban Equipment, Injection Molds, Concept and Product visualization, Sketching, Storyboarding, 3D Modeling, Animation, Prototyping, Communication Design, Usability Tests and Research.


*(due to confidentiality reasons, work done within consultancies and design firms for leading companies is not shown on this website)